Do you need strategic advice on driving further ROI from data? Help accelerating the completion of an analytics project? Or getting started with your analytics stack and team? You have landed in the right place! I am Robin, a freelance head of analytics offering consultancy services on a fractional basis. I help companies reach new heights by harnessing the power of data and tailor all engagements to the resources you need. Let's chat, I look forward to supporting you on your data journey!
attribution, strategy
2024-03-21
Attribution has always been a hot topic in marketing and is a cornerstone of efficient media spending. Lately, privacy measures have made attributing customers even more challenging and have kept digital marketers on their toes. However, even though the latest changes in privacy regulations mean attribution is not as straightforward as it used to be, there is still immense value in having your own attribution model.
Read Articlestrategy, analysis, predictionScience
2024-03-19
Activity scoring is a segmentation technique that aims at assigning users with an activity (i.e. engagement) score over a specific timeframe. It is an extremely useful segmentation approach as it provides a rather intuitive way of segmenting your user base to create segments that will correlate with the key outcomes you want to predict such as future revenue, retention or subscription uptake and renewal.
Read Articlestrategy, analysis, predictionScience
2024-03-12
Active users is undoubtedly one of the cornerstone metrics of analytics. Not only is this metric very often used in marketing analytics, it serves as the north star for countless companies and provides investors with insights into a company's growth trajectory. However, the metric of active users can easily be distorted if not defined and implemented properly. Let's delve into the nuances of this crucial metric and why defining meaningful activities is key to avoiding its distortion.
Read ArticleIt all starts with strategy and defining how data can help you achieve further business performance.
Learn MoreSetup, centralise, organise and visualise all your data in an efficient manner. No more data silos.
Learn MoreUnderstand the patterns of your product usage and how to further improve the user experience.
Learn MoreBuild single customer views, custom attribution models, composable CDPs and more.
Learn MorePredict user behaviour and core metrics such as churn and LTV with data science models.
Learn MoreData's purpose is to be activated. Automate data activation with a composable CDP.
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