Ringfencing how data can help your company drive ROI and paving the way for implementation.
Defining your core metrics to be implemented in your data warehouse and reporting.
Helping you collect, clean and organise all your data using the latest data warehousing techniques. Integrating naturally with existing analytics teams or getting your stack started if you do not have one!
Building digestible and actionable reporting for your team. Never miss an insight!
Understanding the behavioural patterns of your onboarding journey and fine tuning it to get your users to key activities smoothly.
Have visibility over which user activities are driving longer term retention and engagement.
Deep dive into the performance and usage patterns of your features to optimise their design.
Helping you build completely custom and centralised reporting using your analytics stack. You gain full control over how you want marketing performance and insights to be visualised.
Ensuring that all the consumer touchpoints are connected along the journey so you have a clear overview. Building privacy-friendly, transparent and tailor-made attribution which ensures truthful reporting of your marketing performance.
Guiding you through the process of embedding your LTV predictions into your performance activity and reporting. Ensuring you optimise towards longer term business value.
Helping you market to the most relevant audiences by leveraging the advanced customer segments that have been built with advanced segmentation.
Helping you integrate your GA4 event-level data as part of your marketing attribution and leveraging it to better understand users' behaviours.
Through data science, helping you predict user lifetime value which then enables you to ringfence your acquisition targets. Helping you predict churn to re-engage users before they lapse.
Building audiences using advanced segmentation techniques. Tailor your activity to your customers so you engage them in the most relevant way!
Creating a single customer view in your data warehouse using identity resolution processes so you have a clear overview of your customer across all touchpoints.
Using modern tools that sit on top of your warehouse to send back your first party data to your third party tools (e.g. Google Ads, Meta Ads, Hubspot, Backend Databases). Enabling you to directly activate upon insights from your single customer view!